Morning must—theSkimm.

As a public relations professional, part of my job is keeping a pulse on things. Ambiguous, I know, but seriously. Being mindful of happenings in client organizations and industries is essential, but it’s advantageous to also have a pulse on community news and national news when it comes to garnering media interest and being strategic. But staying informed isn’t easy or quick. Between daily news clips from our media monitoring platform—oh hey Cision!—Google Alerts, PRSA Issues & Trends, Creative Mornings Global, the IBJ’s Eight@8, and a few other local news outlets—I’m drowning in news! Continue reading

Google Certification—necessary or nah?

So, before I go forward, I need to go back some. In April, I started as the public relations manager with Well Done Marketing. Needless to say, anyone following my blog would have had to have really been paying attention to catch that life update—so I promise I’ll deep dive on my company switch soon! But back to today’s topic. When I started with Well Done Marketing, one of my 90-day goals included getting Google Certified. In all honesty, I’d had interest in getting certified long before this goal was printed on paper, but I finally had a reason to follow through and get it done. *Insert nervous gulp here.* Continue reading

Team Fishers – Empowering employees & creating advocates

Last November I was able to attend the Public Relations Society of America (PRSA) International Conference in Atlanta. Stay tuned because there will be more to come on the 2016 International Conference (in Indy, you can register here!), and because I’m a networking queen I spent at least two hours at the networking fair. While there, I connected with a variety of organizations, many of which were in the industry of employee engagement. When I returned to Indy, I shared many of the lingering ideas with my boss, and while I was able to implement a great deal of what I learned, there was never a great opportunity to tackle employee engagement. Until now.  Continue reading