Hustle hard.

I enjoy being busy. Which may be the worst kept secret I’ve got—but I genuinely mean it. I’m often motivated by learning something new or diving into something I’m not quite sure how to do. So, when I accepted my role with Well Done Marketing [oh, by the way, I didn’t forget I owe you an update on that—coming soon!], I was immediately excited to work with a variety of clients across different industries. And while I envisioned my freelance work would dissipate during my first year in agency world, the universe had other plans… Continue reading

So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading

Morning must—theSkimm.

As a public relations professional, part of my job is keeping a pulse on things. Ambiguous, I know, but seriously. Being mindful of happenings in client organizations and industries is essential, but it’s advantageous to also have a pulse on community news and national news when it comes to garnering media interest and being strategic. But staying informed isn’t easy or quick. Between daily news clips from our media monitoring platform—oh hey Cision!—Google Alerts, PRSA Issues & Trends, Creative Mornings Global, the IBJ’s Eight@8, and a few other local news outlets—I’m drowning in news! Continue reading

Google Certification—necessary or nah?

So, before I go forward, I need to go back some. In April, I started as the public relations manager with Well Done Marketing. Needless to say, anyone following my blog would have had to have really been paying attention to catch that life update—so I promise I’ll deep dive on my company switch soon! But back to today’s topic. When I started with Well Done Marketing, one of my 90-day goals included getting Google Certified. In all honesty, I’d had interest in getting certified long before this goal was printed on paper, but I finally had a reason to follow through and get it done. *Insert nervous gulp here.* Continue reading

accessibility: why pr pros should care

In the world of public relations, there’s never enough content real estate. Think about it for a second. Social media has limited word count, many digital ads have word restrictions, and print publications almost never have enough real estate to include all the details clients desire to see featured. But with the arrival of March I’ve been wondering, should client desires come second to user experience? Continue reading

Adaptability vs. Structure: Channeling the Yin and Yang

[This post was shared both on my blog and LinkedIn page to garner more feedback from public relations professionals. Thoughts appreciated in the ‘comments’ section below.]

A Chinese philosophy, yin yang is used to describe seemingly opposite or contrary forces that when deeply explored may actually be complementary, interconnected, and interdependent of the natural world. They also may give rise to each other as they interrelate to one another. At their most basic essence, yin and yang serve to illustrate the importance of a natural balance between variables. Continue reading

Fishers

4th inning.

If you’ve followed this blog since inception you already know a few things about me. I love flamingos, I’m a proud mom, I’m a workaholic – all undeniably true. But today I’d like to shed some light on my professional journey thus far.  So, let’s briefly rewind… Continue reading