The start of the New Year signals two things in my line of work: end of year reports and planning for the coming year. Both tasks provide ideal opportunities for me to do something meaningful for my team and organization: illustrate how public relations efforts helped drive the bottom line.
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Typically, right now I’d be drafting a post with tips for the new year. I’d encourage you to start thinking about your strategic plans, how to go about assembling editorial content, and providing steps to implement both. But as you well know, this year changed everything—especially for public relations professionals.
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It’s one of the most common goals I hear when I talk to my clients and for good reason. But many clients don’t understand what it takes to reach the status as a thought leader—making the role of a public relations professional even more important. Continue reading
If you’ve never boarded a flight from San Diego to the Midwest at the onset of winter, consider yourself blessed. Leaving San Diego to return to bitter winds wasn’t my favorite moment. Luckily, my mind was distracted with one thought: I’m a total badass. And I suck. Continue reading
Though client work varies, the last few months my conversations have been giving me déjà vu. Many of my clients continue to have goals that look something like this: align with community, grow through leadership, and recruitment and maintenance of top talent. These goals are large and certainly won’t happen overnight, but there’s one tool that many industries are undervaluing and as a result underutilizing. So, here’s your guide to leveraging LinkedIn.
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My first 364 days with Well Done Marketing were a whirlwind. Not only new to agency, I was new to my clients—their industries, names and faces, and scope of services. But when I landed this job, I committed to diving in. New clients, new industries, new experiences; I came ready to immerse myself in #agencylife and to learn as much as I could. And, I did just that. Continue reading
If you’re anything like me, the end of the year marks a time for pause, reflection, and planning—personally and professionally. So in the name of the New Year, I recently took over the Well Done Marketing blog to shed some light on how you can improve your PR in 2019. Continue reading
As mentioned on my last blog post, I owe you a recap of the Public Relations Society of America’s (PRSA) 2018 International Conference. Spoiler alert: I’m still going to owe you a post after this one. Let me explain… Continue reading
Bear with me on this one, we’re going to be all over the place—but that is why I started a blog! Kind of. Not really. But stay with me. This year fall break at my son’s school was an entire week. So, I did what any workaholic mom would do—I asked my son to pick a location in the United States, so I could make up for how many nights I end up plugged back into work. To no one’s surprise, my historian 13-year-old picked Washington D.C., and the planning began. Continue reading
I’ve teased this post a few times. Like here. And here. And today, I’m finally stopping to share. In April, I left my role as the assistant director of public relations with the City of Fishers and assumed my role as the public relations manager with Well Done Marketing. And while I was thrilled for the next step in my career, many around me had one question—why would you leave a stable role in government to work at an agency? *And here we go…* Continue reading
Casey N. Cawthon 