leveraging linkedin.

Though client work varies, the last few months my conversations have been giving me déjà vu. Many of my clients continue to have goals that look something like this: align with community, grow through leadership, and recruitment and maintenance of top talent. These goals are large and certainly won’t happen overnight, but there’s one tool that many industries are undervaluing and as a result underutilizing. So, here’s your guide to leveraging LinkedIn.

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364 days and a no.

My first 364 days with Well Done Marketing were a whirlwind. Not only new to agency, I was new to my clients—their industries, names and faces, and scope of services. But when I landed this job, I committed to diving in. New clients, new industries, new experiences; I came ready to immerse myself in #agencylife and to learn as much as I could. And, I did just that. Continue reading

Touchdown D.C.

Bear with me on this one, we’re going to be all over the place—but that is why I started a blog! Kind of. Not really. But stay with me. This year fall break at my son’s school was an entire week. So, I did what any workaholic mom would do—I asked my son to pick a location in the United States, so I could make up for how many nights I end up plugged back into work. To no one’s surprise, my historian 13-year-old picked Washington D.C., and the planning began. Continue reading

From government to…agency?

I’ve teased this post a few times. Like here. And here. And today, I’m finally stopping to share. In April, I left my role as the assistant director of public relations with the City of Fishers and assumed my role as the public relations manager with Well Done Marketing. And while I was thrilled for the next step in my career, many around me had one question—why would you leave a stable role in government to work at an agency? *And here we go…* Continue reading

So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading

Google Certification—necessary or nah?

So, before I go forward, I need to go back some. In April, I started as the public relations manager with Well Done Marketing. Needless to say, anyone following my blog would have had to have really been paying attention to catch that life update—so I promise I’ll deep dive on my company switch soon! But back to today’s topic. When I started with Well Done Marketing, one of my 90-day goals included getting Google Certified. In all honesty, I’d had interest in getting certified long before this goal was printed on paper, but I finally had a reason to follow through and get it done. *Insert nervous gulp here.* Continue reading

hcla class of 2018.

I’ve done pieces of life a little backwards. It started around 8 years old when I decided to sign up for dance class. Did I enroll in the class that would build my foundation as a dancer for years to come? No, I hated ballet. I started with jazz *insert jazz hands motion here* before continuing with hip-hop, tap, modern, and ballet—in that order. This backwards decision-making followed me into college, graduate school specifically. My graduate program included two required classes: communication theories and qualitative research methods. I took both classes in my last semester. Whoops! Did I mention I also became a mother at 17 years old? Luckily, these decisions worked out for me, but they each strayed from my original, forward-thinking plans. Now here’s the real question: how could a backward decision-maker ever call herself a leader? Continue reading

accessibility: why pr pros should care

In the world of public relations, there’s never enough content real estate. Think about it for a second. Social media has limited word count, many digital ads have word restrictions, and print publications almost never have enough real estate to include all the details clients desire to see featured. But with the arrival of March I’ve been wondering, should client desires come second to user experience? Continue reading