If you’ve never boarded a flight from San Diego to the Midwest at the onset of winter, consider yourself blessed. Leaving San Diego to return to bitter winds wasn’t my favorite moment. Luckily, my mind was distracted with one thought: I’m a total badass. And I suck. Continue reading
I’ve teased this post a few times. Like here. And here. And today, I’m finally stopping to share. In April, I left my role as the assistant director of public relations with the City of Fishers and assumed my role as the public relations manager with Well Done Marketing. And while I was thrilled for the next step in my career, many around me had one question—why would you leave a stable role in government to work at an agency? *And here we go…* Continue reading
Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading
So, before I go forward, I need to go back some. In April, I started as the public relations manager with Well Done Marketing. Needless to say, anyone following my blog would have had to have really been paying attention to catch that life update—so I promise I’ll deep dive on my company switch soon! But back to today’s topic. When I started with Well Done Marketing, one of my 90-day goals included getting Google Certified. In all honesty, I’d had interest in getting certified long before this goal was printed on paper, but I finally had a reason to follow through and get it done. *Insert nervous gulp here.* Continue reading
In the world of public relations, there’s never enough content real estate. Think about it for a second. Social media has limited word count, many digital ads have word restrictions, and print publications almost never have enough real estate to include all the details clients desire to see featured. But with the arrival of March I’ve been wondering, should client desires come second to user experience? Continue reading
It may not be what you know, but who you know. So how do you actually get to know them? Talking intentional networking today on LinkedIn, would love thoughts and reactions.
Photos provided by Chayton Davidson, student at Hamilton Southeastern High School
The same tactics you used to swoon your sweetheart may be able to help you secure your next story! Deep diving on how media relations is similar to falling in love. Continue reading
It’s 2018 and social media quite runs the world, especially if you’re on a social media team. While the social platform continues to grow, organizations should be mindful about adding new channels and how those affect not only user experience, but social media teams. Continue reading
Earlier this summer, I had the privilege of working alongside the ladies of Second Stories, a new vintage, antique and art marketplace located on Broadway in McCordsville, Indiana. Working with passionate clients is an amazing experience, and during our partnership, we celebrated some exciting accomplishments. Continue reading for specific successes that came as a result of the partnership! Continue reading
I know I owe the blog a business feature, and I promise that’s coming soon, but right now I’ve got the holidays on my mind! Holiday shopping is my absolute favorite, especially when I can get score a free gift with purchase or discount when making buys for my loved ones. Luckily for me, Gallery 116, one of my favorite stores in the #NickelPlateDistrict is having a Holiday Open House tomorrow (Thursday, November 10th) night! Continue reading
Casey N. Cawthon 