So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading

hcla class of 2018.

I’ve done pieces of life a little backwards. It started around 8 years old when I decided to sign up for dance class. Did I enroll in the class that would build my foundation as a dancer for years to come? No, I hated ballet. I started with jazz *insert jazz hands motion here* before continuing with hip-hop, tap, modern, and ballet—in that order. This backwards decision-making followed me into college, graduate school specifically. My graduate program included two required classes: communication theories and qualitative research methods. I took both classes in my last semester. Whoops! Did I mention I also became a mother at 17 years old? Luckily, these decisions worked out for me, but they each strayed from my original, forward-thinking plans. Now here’s the real question: how could a backward decision-maker ever call herself a leader? Continue reading

accessibility: why pr pros should care

In the world of public relations, there’s never enough content real estate. Think about it for a second. Social media has limited word count, many digital ads have word restrictions, and print publications almost never have enough real estate to include all the details clients desire to see featured. But with the arrival of March I’ve been wondering, should client desires come second to user experience? Continue reading

Adaptability vs. Structure: Channeling the Yin and Yang

[This post was shared both on my blog and LinkedIn page to garner more feedback from public relations professionals. Thoughts appreciated in the ‘comments’ section below.]

A Chinese philosophy, yin yang is used to describe seemingly opposite or contrary forces that when deeply explored may actually be complementary, interconnected, and interdependent of the natural world. They also may give rise to each other as they interrelate to one another. At their most basic essence, yin and yang serve to illustrate the importance of a natural balance between variables. Continue reading