If you’ve never boarded a flight from San Diego to the Midwest at the onset of winter, consider yourself blessed. Leaving San Diego to return to bitter winds wasn’t my favorite moment. Luckily, my mind was distracted with one thought: I’m a total badass. And I suck. Continue reading
As mentioned on my last blog post, I owe you a recap of the Public Relations Society of America’s (PRSA) 2018 International Conference. Spoiler alert: I’m still going to owe you a post after this one. Let me explain… Continue reading
Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading
I’ve done pieces of life a little backwards. It started around 8 years old when I decided to sign up for dance class. Did I enroll in the class that would build my foundation as a dancer for years to come? No, I hated ballet. I started with jazz *insert jazz hands motion here* before continuing with hip-hop, tap, modern, and ballet—in that order. This backwards decision-making followed me into college, graduate school specifically. My graduate program included two required classes: communication theories and qualitative research methods. I took both classes in my last semester. Whoops! Did I mention I also became a mother at 17 years old? Luckily, these decisions worked out for me, but they each strayed from my original, forward-thinking plans. Now here’s the real question: how could a backward decision-maker ever call herself a leader? Continue reading
In the world of public relations, there’s never enough content real estate. Think about it for a second. Social media has limited word count, many digital ads have word restrictions, and print publications almost never have enough real estate to include all the details clients desire to see featured. But with the arrival of March I’ve been wondering, should client desires come second to user experience? Continue reading
It may not be what you know, but who you know. So how do you actually get to know them? Talking intentional networking today on LinkedIn, would love thoughts and reactions.
Photos provided by Chayton Davidson, student at Hamilton Southeastern High School
The same tactics you used to swoon your sweetheart may be able to help you secure your next story! Deep diving on how media relations is similar to falling in love. Continue reading
A Chinese philosophy, yin yang is used to describe seemingly opposite or contrary forces that when deeply explored may actually be complementary, interconnected, and interdependent of the natural world. They also may give rise to each other as they interrelate to one another. At their most basic essence, yin and yang serve to illustrate the importance of a natural balance between variables. Continue reading
Hopefully you’ve been following along for my 2017 #IndyZoob journey! It started here, as I worked to get noticed, and got really exciting here when I found out I was selected to cover animal conservation. It’s been an amazing couple of weeks revising the zoo (animal photos and videos on Instagram), and last night the event finally arrived! Continue reading
The Indianapolis Zoo Zoobilation returns this June and tickets are already sold out! Luckily, for me, an old boss (turned mentor) reached out with a tip that the Indianapolis Zoo is searching for Street Tweet Team members, and after some investigating I learned there’s only one thing that qualifies you: a creative reason why! Continue reading
Casey N. Cawthon 