leveraging linkedin.

Though client work varies, the last few months my conversations have been giving me déjà vu. Many of my clients continue to have goals that look something like this: align with community, grow through leadership, and recruitment and maintenance of top talent. These goals are large and certainly won’t happen overnight, but there’s one tool that many industries are undervaluing and as a result underutilizing. So, here’s your guide to leveraging LinkedIn.

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So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading

Adaptability vs. Structure: Channeling the Yin and Yang

[This post was shared both on my blog and LinkedIn page to garner more feedback from public relations professionals. Thoughts appreciated in the ‘comments’ section below.]

A Chinese philosophy, yin yang is used to describe seemingly opposite or contrary forces that when deeply explored may actually be complementary, interconnected, and interdependent of the natural world. They also may give rise to each other as they interrelate to one another. At their most basic essence, yin and yang serve to illustrate the importance of a natural balance between variables. Continue reading

Fishers

4th inning.

If you’ve followed this blog since inception you already know a few things about me. I love flamingos, I’m a proud mom, I’m a workaholic – all undeniably true. But today I’d like to shed some light on my professional journey thus far.  So, let’s briefly rewind… Continue reading

Drumroll please…

The last few weeks in between positions has been wonderful. I’ve gotten quite handy (see here for specifics), indulged in a Sex and the City marathon (because, why not catch up on the classics?!), and cherished some quality time with Science Kid Caiden and cuddly little Einstein. But next week, it’s back to work I go, and I’m so excited to officially share where I’m headed next… Continue reading