The same tactics you used to swoon your sweetheart may be able to help you secure your next story! Deep diving on how media relations is similar to falling in love. Continue reading
Tag: communications
Adaptability vs. Structure: Channeling the Yin and Yang
[This post was shared both on my blog and LinkedIn page to garner more feedback from public relations professionals. Thoughts appreciated in the ‘comments’ section below.]
A Chinese philosophy, yin yang is used to describe seemingly opposite or contrary forces that when deeply explored may actually be complementary, interconnected, and interdependent of the natural world. They also may give rise to each other as they interrelate to one another. At their most basic essence, yin and yang serve to illustrate the importance of a natural balance between variables. Continue reading
Social Media: Why a New Channel Isn’t Always a Solution
It’s 2018 and social media quite runs the world, especially if you’re on a social media team. While the social platform continues to grow, organizations should be mindful about adding new channels and how those affect not only user experience, but social media teams. Continue reading
Casey N. Cawthon 