The same tactics you used to swoon your sweetheart may be able to help you secure your next story! Deep diving on how media relations is similar to falling in love. Continue reading
It’s 2018 and social media quite runs the world, especially if you’re on a social media team. While the social platform continues to grow, organizations should be mindful about adding new channels and how those affect not only user experience, but social media teams. Continue reading
I know I owe the blog a business feature, and I promise that’s coming soon, but right now I’ve got the holidays on my mind! Holiday shopping is my absolute favorite, especially when I can get score a free gift with purchase or discount when making buys for my loved ones. Luckily for me, Gallery 116, one of my favorite stores in the #NickelPlateDistrict is having a Holiday Open House tomorrow (Thursday, November 10th) night! Continue reading
This week our community celebrated one of the biggest stories to hit in 2015, the addition of the first Indianapolis-are IKEA store, in Fishers! And for an PR professional, it was a pinch yourself kind of moment! I mean, outside of the fact that Fishers has been home for me since I was in diapers, and is my workplace, it’s IKEA, and their ground breaking (as you’d imagine) did not disappoint.
2016 has been another monumental year for the City of Fishers. By the time Mayor Fadness presented his State of the City address last February, we had already topped our jobs announcements for 2015, in entirety. My first indication that 2016 was not going to be a coast year for our organization. Continue reading
Last November I was able to attend the Public Relations Society of America (PRSA) International Conference in Atlanta. Stay tuned because there will be more to come on the 2016 International Conference (in Indy, you can register here!), and because I’m a networking queen I spent at least two hours at the networking fair. While there, I connected with a variety of organizations, many of which were in the industry of employee engagement. When I returned to Indy, I shared many of the lingering ideas with my boss, and while I was able to implement a great deal of what I learned, there was never a great opportunity to tackle employee engagement. Until now. Continue reading
By now, hopefully you’ve caught up on what I told you about the elevator pitch and what I think about creativity. Which leaves me at part 2 of this series, collaboration. It’s actually funny when I think about collaboration, because college-aged Casey hated working in groups. It seemed like there was always someone slacking their way through a project, and surprise, surprise, not much is different in the professional world! Just kidding, to an extent! In our organization, I find that even when we approach project collaboratively, there’s a whole lot that has to be delegated when it comes to execution and who’s responsible for which action item. But even despite the fact some plates leave the table fuller than others, I know I thrive in a collaborative work environment. Continue reading