Voice. Identity. Brand extension. Social media has changed the interface, quite literally, for businesses in all industries. The ability for stakeholders, consumers and constituents to engage, in real-time with companies, has created an environment where professionals must be constantly attentive and engaged. It’s become equally important to curate engaging content, listen to consumers share brand experiences, provide excellent customer service and be readily informed and available to answer questions as they’re asked.
My social media experience includes:
Social media provides exciting opportunities to expand an organization’s reach and constituent’s relationships with a brand. Subscribe to the blog for ongoing updates about social media and case studies for how different project require different approaches and platforms. Head over to the blog for a recent article I published about social media!