Voice. Identity. Brand extension. Social media has changed the interface, quite literally, for businesses in all industries. The ability for stakeholders, consumers and constituents to engage, in real-time with companies, has created an environment where professionals must be constantly attentive and engaged. It’s become equally important to curate engaging content, listen to consumers share brand experiences, provide excellent customer service and be readily informed and available to answer questions as they’re asked.
As a Hootsuite and Google Certified professional, I understand the role of social media in communicating who you are as an organization and ensuring a positive brand experience—in person and online.
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