leveraging linkedin.

Though client work varies, the last few months my conversations have been giving me déjà vu. Many of my clients continue to have goals that look something like this: align with community, grow through leadership, and recruitment and maintenance of top talent. These goals are large and certainly won’t happen overnight, but there’s one tool that many industries are undervaluing and as a result underutilizing. So, here’s your guide to leveraging LinkedIn.

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ready for takeoff.

“You’re always everywhere.” If I had a dollar for every time I’ve heard that comment in 2019—I’d have my own interstate. You might laugh, but I’m serious. I’ve been living out of a suitcase this year, and an announcement from our company started it all… let me explain. Continue reading

364 days and a no.

My first 364 days with Well Done Marketing were a whirlwind. Not only new to agency, I was new to my clients—their industries, names and faces, and scope of services. But when I landed this job, I committed to diving in. New clients, new industries, new experiences; I came ready to immerse myself in #agencylife and to learn as much as I could. And, I did just that. Continue reading

Organizing the next 365.

If there’s one trait that public relations pros share, it’s the ability to organize. Our thoughts, our plans, our goals—we don’t shy away from goal-setting, plan-building, and tactic-organizing. But in our fast-paced, digital-facing, client-driven worlds, where every need feels emergent, our personal goals and accountability can fall to the bottom of the task list. Insert the New Year. Continue reading

2019 planning

PR Smarter.

If you’re anything like me, the end of the year marks a time for pause, reflection, and planning—personally and professionally. So in the name of the New Year, I recently took over the Well Done Marketing blog to shed some light on how you can improve your PR in 2019. Continue reading

Touchdown D.C.

Bear with me on this one, we’re going to be all over the place—but that is why I started a blog! Kind of. Not really. But stay with me. This year fall break at my son’s school was an entire week. So, I did what any workaholic mom would do—I asked my son to pick a location in the United States, so I could make up for how many nights I end up plugged back into work. To no one’s surprise, my historian 13-year-old picked Washington D.C., and the planning began. Continue reading

From government to…agency?

I’ve teased this post a few times. Like here. And here. And today, I’m finally stopping to share. In April, I left my role as the assistant director of public relations with the City of Fishers and assumed my role as the public relations manager with Well Done Marketing. And while I was thrilled for the next step in my career, many around me had one question—why would you leave a stable role in government to work at an agency? *And here we go…* Continue reading

Hustle hard.

I enjoy being busy. Which may be the worst kept secret I’ve got—but I genuinely mean it. I’m often motivated by learning something new or diving into something I’m not quite sure how to do. So, when I accepted my role with Well Done Marketing [oh, by the way, I didn’t forget I owe you an update on that—coming soon!], I was immediately excited to work with a variety of clients across different industries. And while I envisioned my freelance work would dissipate during my first year in agency world, the universe had other plans… Continue reading

So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading