The start of the New Year signals two things in my line of work: end of year reports and planning for the coming year. Both tasks provide ideal opportunities for me to do something meaningful for my team and organization: illustrate how public relations efforts helped drive the bottom line.
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I’ve asked for your recommendations, turned to Reece’s Book Club, and simply selected what sounded interesting along the way. As promised, here’s my 2020 reading list—broken down as best I can be genre. Happy to connect over coffee and talk through some of your favorites!
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Typically, right now I’d be drafting a post with tips for the new year. I’d encourage you to start thinking about your strategic plans, how to go about assembling editorial content, and providing steps to implement both. But as you well know, this year changed everything—especially for public relations professionals.
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I’ve been managing people since 2011. While working in higher education, during my time with Emmis Communications overseeing radio promotions, at the City of Fishers while on the public relations team, and most recently as the director of public relations in an agency setting. And while leading my teams, I’ve learned one very important thing—there can be big downfalls to saying good job. Continue reading
It’s one of the most common goals I hear when I talk to my clients and for good reason. But many clients don’t understand what it takes to reach the status as a thought leader—making the role of a public relations professional even more important. Continue reading
If you’ve never boarded a flight from San Diego to the Midwest at the onset of winter, consider yourself blessed. Leaving San Diego to return to bitter winds wasn’t my favorite moment. Luckily, my mind was distracted with one thought: I’m a total badass. And I suck. Continue reading
Though client work varies, the last few months my conversations have been giving me déjà vu. Many of my clients continue to have goals that look something like this: align with community, grow through leadership, and recruitment and maintenance of top talent. These goals are large and certainly won’t happen overnight, but there’s one tool that many industries are undervaluing and as a result underutilizing. So, here’s your guide to leveraging LinkedIn.
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“You’re always everywhere.” If I had a dollar for every time I’ve heard that comment in 2019—I’d have my own interstate. You might laugh, but I’m serious. I’ve been living out of a suitcase this year, and an announcement from our company started it all… let me explain. Continue reading
My first 364 days with Well Done Marketing were a whirlwind. Not only new to agency, I was new to my clients—their industries, names and faces, and scope of services. But when I landed this job, I committed to diving in. New clients, new industries, new experiences; I came ready to immerse myself in #agencylife and to learn as much as I could. And, I did just that. Continue reading
If there’s one trait that public relations pros share, it’s the ability to organize. Our thoughts, our plans, our goals—we don’t shy away from goal-setting, plan-building, and tactic-organizing. But in our fast-paced, digital-facing, client-driven worlds, where every need feels emergent, our personal goals and accountability can fall to the bottom of the task list. Insert the New Year. Continue reading
Casey N. Cawthon 