From government to…agency?

I’ve teased this post a few times. Like here. And here. And today, I’m finally stopping to share. In April, I left my role as the assistant director of public relations with the City of Fishers and assumed my role as the public relations manager with Well Done Marketing. And while I was thrilled for the next step in my career, many around me had one question—why would you leave a stable role in government to work at an agency? *And here we go…* Continue reading

Hustle hard.

I enjoy being busy. Which may be the worst kept secret I’ve got—but I genuinely mean it. I’m often motivated by learning something new or diving into something I’m not quite sure how to do. So, when I accepted my role with Well Done Marketing [oh, by the way, I didn’t forget I owe you an update on that—coming soon!], I was immediately excited to work with a variety of clients across different industries. And while I envisioned my freelance work would dissipate during my first year in agency world, the universe had other plans… Continue reading

So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading

Pick a board, any board.

I’ve always had a desire to impact my community. So, as I reached my late 20s, I was hoping to join a nonprofit organization as a member of their Board of Directors. I think back then I thought it was a smart career move—I’m a huge fan of networking and meeting new people (hello from a high “I”). But joining a board isn’t that easy, or, it shouldn’t be. Let me explain. Updated: As of September 2018, I am no longer serving on the Board of Directors for ProAct Indy. Continue reading

Meaningful mock interviews.

I’m just over my first ninety days in the agency world, and I’m loving almost every minute. The diversity in my clients and work that I’m doing ensure that no two days are ever the same. Take today for example, five coworkers and I got to host mock interviews for teenaged students participating in a summer workforce program. Little did I know, I’d be impacted just as much as one of the teens. Continue reading

Morning must—theSkimm.

As a public relations professional, part of my job is keeping a pulse on things. Ambiguous, I know, but seriously. Being mindful of happenings in client organizations and industries is essential, but it’s advantageous to also have a pulse on community news and national news when it comes to garnering media interest and being strategic. But staying informed isn’t easy or quick. Between daily news clips from our media monitoring platform—oh hey Cision!—Google Alerts, PRSA Issues & Trends, Creative Mornings Global, the IBJ’s Eight@8, and a few other local news outlets—I’m drowning in news! Continue reading

Google Certification—necessary or nah?

So, before I go forward, I need to go back some. In April, I started as the public relations manager with Well Done Marketing. Needless to say, anyone following my blog would have had to have really been paying attention to catch that life update—so I promise I’ll deep dive on my company switch soon! But back to today’s topic. When I started with Well Done Marketing, one of my 90-day goals included getting Google Certified. In all honesty, I’d had interest in getting certified long before this goal was printed on paper, but I finally had a reason to follow through and get it done. *Insert nervous gulp here.* Continue reading

Hoosier Farmers’ Markets

When it comes to Hoosier farmers’ markets, all I need are the details—I’m there! Farmers’ markets are so vital to local economies. They support nearby farmers, invest dollars back into the local economy, and typically, they encourage a healthier diet with fresh harvested food. But I realized recently that as much as I love farmers’ markets, I don’t venture out enough of the nearby markets. So, over the course of the last few weeks, I did just that. And now, I’m ready to share some of my favorite aspects of four local markets along with a few things to consider before you visit. Continue reading

indiana dunes.

This summer is a weird one in my household. Don’t get me wrong, it’s going well, and the weather’s been beautiful for the most part. But it’s just not a typical summer around here. I’m finally getting settled into a new role, teaching two classes, and the whole one parent to one child ratio keeps our evenings pretty tied up. So, when I started thinking about a big vacation, I knew it was going to have to wait until Caiden and I adjusted to the new routine. Luckily, a random idea, suggestions from those around me, and a quick drive up north offered us an incredible weekend away. Continue reading

hcla class of 2018.

I’ve done pieces of life a little backwards. It started around 8 years old when I decided to sign up for dance class. Did I enroll in the class that would build my foundation as a dancer for years to come? No, I hated ballet. I started with jazz *insert jazz hands motion here* before continuing with hip-hop, tap, modern, and ballet—in that order. This backwards decision-making followed me into college, graduate school specifically. My graduate program included two required classes: communication theories and qualitative research methods. I took both classes in my last semester. Whoops! Did I mention I also became a mother at 17 years old? Luckily, these decisions worked out for me, but they each strayed from my original, forward-thinking plans. Now here’s the real question: how could a backward decision-maker ever call herself a leader? Continue reading