2019 planning

PR Smarter.

If you’re anything like me, the end of the year marks a time for pause, reflection, and planning—personally and professionally. So in the name of the New Year, I recently took over the Well Done Marketing blog to shed some light on how you can improve your PR in 2019. Continue reading

Touchdown D.C.

Bear with me on this one, we’re going to be all over the place—but that is why I started a blog! Kind of. Not really. But stay with me. This year fall break at my son’s school was an entire week. So, I did what any workaholic mom would do—I asked my son to pick a location in the United States, so I could make up for how many nights I end up plugged back into work. To no one’s surprise, my historian 13-year-old picked Washington D.C., and the planning began. Continue reading

From government to…agency?

I’ve teased this post a few times. Like here. And here. And today, I’m finally stopping to share. In April, I left my role as the assistant director of public relations with the City of Fishers and assumed my role as the public relations manager with Well Done Marketing. And while I was thrilled for the next step in my career, many around me had one question—why would you leave a stable role in government to work at an agency? *And here we go…* Continue reading

Hustle hard.

I enjoy being busy. Which may be the worst kept secret I’ve got—but I genuinely mean it. I’m often motivated by learning something new or diving into something I’m not quite sure how to do. So, when I accepted my role with Well Done Marketing [oh, by the way, I didn’t forget I owe you an update on that—coming soon!], I was immediately excited to work with a variety of clients across different industries. And while I envisioned my freelance work would dissipate during my first year in agency world, the universe had other plans… Continue reading

So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain… Continue reading

Pick a board, any board.

I’ve always had a desire to impact my community. So, as I reached my late 20s, I was hoping to join a nonprofit organization as a member of their Board of Directors. I think back then I thought it was a smart career move—I’m a huge fan of networking and meeting new people (hello from a high “I”). But joining a board isn’t that easy, or, it shouldn’t be. Let me explain. Updated: As of September 2018, I am no longer serving on the Board of Directors for ProAct Indy. Continue reading

Meaningful mock interviews.

I’m just over my first ninety days in the agency world, and I’m loving almost every minute. The diversity in my clients and work that I’m doing ensure that no two days are ever the same. Take today for example, five coworkers and I got to host mock interviews for teenaged students participating in a summer workforce program. Little did I know, I’d be impacted just as much as one of the teens. Continue reading

Morning must—theSkimm.

As a public relations professional, part of my job is keeping a pulse on things. Ambiguous, I know, but seriously. Being mindful of happenings in client organizations and industries is essential, but it’s advantageous to also have a pulse on community news and national news when it comes to garnering media interest and being strategic. But staying informed isn’t easy or quick. Between daily news clips from our media monitoring platform—oh hey Cision!—Google Alerts, PRSA Issues & Trends, Creative Mornings Global, the IBJ’s Eight@8, and a few other local news outlets—I’m drowning in news! Continue reading

Google Certification—necessary or nah?

So, before I go forward, I need to go back some. In April, I started as the public relations manager with Well Done Marketing. Needless to say, anyone following my blog would have had to have really been paying attention to catch that life update—so I promise I’ll deep dive on my company switch soon! But back to today’s topic. When I started with Well Done Marketing, one of my 90-day goals included getting Google Certified. In all honesty, I’d had interest in getting certified long before this goal was printed on paper, but I finally had a reason to follow through and get it done. *Insert nervous gulp here.* Continue reading