A responsive website is important, but a dedicated mobile app may be exactly what companies need to connect and engage their stakeholders in an ongoing fashion. Throughout my career, I’ve had the privilege of working on two mobile apps: the Nickel Plate District app (available on the iTunes Store or on Google Play) and Team Fishers*, a private app created to improve employee engagement.
The mobile app cycle includes: planning > strategizing > creating > implementing > measuring > repeat. Despite the necessary resources required to create and maintain a mobile app, the opportunity to engage users, in real-time allows businesses to create a more desirable brand experience. Beyond that, the technology allows for the collection of real-time data that can guide content, areas of interest, and other valuable insights about a target audience.
Dive into the strategy for the Nickel Plate District app on LinkedIn. Interested in discussing how mobile app technology may benefit your company? Submit an inquiry and we can discuss your opportunities.
*The Team Fishers app was eliminated after I left my previous role.