Organizing the next 365.

If there’s one trait that public relations pros share, it’s the ability to organize. Our thoughts, our plans, our goals—we don’t shy away from goal-setting, plan-building, and tactic-organizing. But in our fast-paced, digital-facing, client-driven worlds, where every need feels emergent, our personal goals and accountability can fall to the bottom of the task list. Insert the New Year. Continue reading

2019 planning

PR Smarter.

If you’re anything like me, the end of the year marks a time for pause, reflection, and planning—personally and professionally. So in the name of the New Year, I recently took over the Well Done Marketing blog to shed some light on how you can improve your PR in 2019. Continue reading