So that happened.

Hi, my name’s Casey, and I love The Joe Budden Podcast. And it’s not just since I started a new job with a commute. Even when my drive was ten minutes—with traffic—I made time to listen to this podcast. For years. And this week, during a three-hour episode, Joe shared the big news. They inked a deal with Spotify to turn a three-year-long hobby, into a true, profitable business without having to tax listeners who are accustomed to listening, free of charge. And while the podcast is amazing, and helps set-up this post, it doesn’t have a whole lot to do with my story. Let me explain…

For context, The Joe Budden Podcast features Joe Budden, Rory, Mal, Parks, Savon, and sometimes, Ian. In this week’s episode, as Joe was breaking the news to listeners, he spent a great deal of time talking about the countless opportunities he declined over the last three years.

While I don’t curate my own podcast, I’ve worked with local podcasters. I know the time it takes to prepare for an interview, schedule talent and record, edit the recording, and then making the episode live. That doesn’t account for the time it takes to promote the podcast, build a loyal following, and maintain quality content—all things Joe and team have been doing for over three years—as a hobby. AKA without pay for those not picking up on the fine print.

Back to Joe. He took some time to share the opportunities that didn’t pan out. Initially, the companies that escorted him out of the room with no interest. More recently, the companies that offered deals that simply didn’t feel right to Budden and team. And his words really struck me when he started talking about the art of saying no. So I did what anyone would do, I typed his words up quickly and sent a Tweet. Then I went back to work myself.

Tweet

About an hour later, my phone was buzzing nonstop. Joe Budden retweeted my Tweet. I’ll be honest, my first reaction—this is awesome. I love Joe Budden. I’ve listened to his music. Watched him on TV. Religiously tuned into his podcasts. My second reaction—there’s a damn typo in my Tweet. (Okay there was a more colorful word in there, but my grandma may read this, so I kept it clean.)

As a PR professional, I was cringing inside. I was moving too fast. Probably didn’t reread it. Just sent the Tweet and went about my day. And now, a celebrity, with over one million followers just shared it to his network. I knew I couldn’t delete it, so I waited.

About an hour later, the Tweet had nearly 100 likes, nearly 50 retweets, and a handful of replies. With that, I decided I made the right move. Leave the typo and try to let my embarrassment go. It’s been 48 hours since the Tweet went out, and it earned the highest engagement I’ve had on a post since I joined Twitter in 2013. (Side note: it was also really interesting to see how this one Tweet inflated my Twitter analytics data for the entire month. I geeked out on this, so included a few charts below.) But, it had a typo.

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I’ll be honest, I’ve been actively working in the public relations field for nearly seven years, and I hold two communication degrees. I take pride in my craft, welcome critical feedback from my superiors, and I can be somewhat unforgiving when it comes to simple mistakes—like spelling errors. Which is why I’ve spent so much time thinking about this typo. While it may have slightly affected post engagement, this post still garnered great exposure, impressions, and reach—but the typo’s still there. Maybe this situation humbled me some. Without question it slowed me down. But perhaps, even as PR professionals, it’s okay to make a mistake—as long as you don’t make it twice!

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