Adaptability vs. Structure: Channeling the Yin and Yang

[This post was shared both on my blog and LinkedIn page to garner more feedback from public relations professionals. Thoughts appreciated in the ‘comments’ section below.]

A Chinese philosophy, yin yang is used to describe seemingly opposite or contrary forces that when deeply explored may actually be complementary, interconnected, and interdependent of the natural world. They also may give rise to each other as they interrelate to one another. At their most basic essence, yin and yang serve to illustrate the importance of a natural balance between variables. Continue reading