Team Fishers – Empowering employees & creating advocates

Last November I was able to attend the Public Relations Society of America (PRSA) International Conference in Atlanta. Stay tuned because there will be more to come on the 2016 International Conference (in Indy, you can register here!), and because I’m a networking queen I spent at least two hours at the networking fair. While there, I connected with a variety of organizations, many of which were in the industry of employee engagement. When I returned to Indy, I shared many of the lingering ideas with my boss, and while I was able to implement a great deal of what I learned, there was never a great opportunity to tackle employee engagement. Until now.  Continue reading

3 C’s for Casey – Part II: Collaboration

By now, hopefully you’ve caught up on what I told you about the elevator pitch and what I think about creativity. Which leaves me at part 2 of this series, collaboration. It’s actually funny when I think about collaboration, because college-aged Casey hated working in groups. It seemed like there was always someone slacking their way through a project, and surprise, surprise, not much is different in the professional world! Just kidding, to an extent! In our organization, I find that even when we approach project collaboratively, there’s a whole lot that has to be delegated when it comes to execution and who’s responsible for which action item. But even despite the fact some plates leave the table fuller than others, I know I thrive in a collaborative work environment. Continue reading


If you were alive during September 11, 2001, you’ll never forget where you were or what you were doing. For me, it was eighth grade homeroom class. We’d just finished ISTEP testing and the principal came over the PA system. Initially, I remember the tone of his voice being grim and thought he might say sometime to the tune of, “I’m sorry to announce this… but you’re done with ISTEP testing!” Yet as he continued speaking it was clear he had serious news. My mind wondered and I remember hoping that none of our faculty had passed away, and that’s when he broke the news that two planes had flown into the World Trade Center while we were taking our tests. Our school would go on lockdown and resources would be available for students/staff as needed. Continue reading

Local vibes are my favorite.

I love local. I’m not sure if it’s because I work on the corporate side with the businesses in our community, or if it’s that I really admire small business owners. So it should come as now surprise that rain or shine, each Saturday morning while it’s running I’m at the #FishersFarmersMarket! With live entertainment, roughly 50 vendors and places to enjoy a picnic lunch, it’s a great way for me to knock out my grocery shopping without hearing Science Kid Caiden complain it’s taking too long! Continue reading

3 C’s for Casey – the Overview

Casey Cawthon LinkedInAs a young professional, in the PR/marketing/communication realm, it can be really difficult to distinguish myself from peers in the industry. With such a versatile skill set, it can be really challenging to determine what characteristics make me different from those around me. Luckily for me, I work for a leader that has challenged me since our first day working together to think about my brand. Your personal brand is as equally important as the brand you manage or advocate for, and today I’m going to share what I hope sets my personal brand apart from those around me.  Continue reading

Tips from the Experts: a roundtable at Indy’s Speak Easy


I’m a networking queen. I get excited about learning from people, and I get ecstatic about meeting new professionals. (helloooo extrovert!) So, it should come as no surprise that about a week ago I seized the opportunity to stop by The Speak Easy in Indy and connect with local professionals. The panel included the amazing guests you’ll see below and the discussion centered on the theme of branding.  Continue reading